In effect, what this means, is that the only way to build your business is by supporting those you sponsor into the business. The binary sets up an inherent support system because with only two legs to build you must build deep rather than wide: in order to build your business, you must support your group. This is the law of reciprocity taken to the highest degree! The person who sponsored you supports you by building their business through you, and you support them by building your business beneath them.
Similarly, you support the people you sponsor by building through them and they support you by building beneath you. Philosophically, this marketing plan speaks for the intentions and goals of this company. We aim to avail a mutually supportive business plan that is profitable for all.

How Do I Begin My EYI Business?
There are preliminary steps for getting your business underway.
1. Your first step is to CREATE a "Business Center". This is done when you fill out and sign an Independent Associate Agreement form (including your initials on the back side at line #24) and file it with the company.
2. Your next step it to QUALIFY your Business Center with $200 of personal sales (for instance, five bottles of Calorad®). This does not include tax or shipping. These products are for retailing or for personal use.

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